northeastern university marketing and communications

Offers independent work under the direction of members of the department on chosen topics. Focuses on communication within the context of close relationships. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Studies companies from startups to large multinationals across a variety of industries. (4 Hours). Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. The PDF will include all information unique to this page. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? MKTG3301. COMM3532. 2022-2023 Northeastern University Examines business issues associated with the entertainment industry. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. Rachel Mamone | Communications Specialist. Dan Mabery | Vice President for University Relations. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Communication Theory. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION e.aboelela@northeastern.edu. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Strategic Communication Capstone. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Global and Intercultural Communication. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. Dean's Distinguished Lecture Series. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. (4 Hours). Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. (4 Hours). Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. (4 Hours). (4 Hours). (1-4 Hours). Sport and Spectacle. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. (4 Hours). (4 Hours). Health Communication. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Offers analytic insight on methods people use to communicate different types of social action through body language. About. (4 Hours). Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Bachelor's degree in Marketing, Communications, Business, or related field. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. (4 Hours). Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Engages the question and practice of what it means to develop and maintain a successful online community. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Quantitative Analysis of Consumer Data. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Full-Time MBA Program Overview. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. (4 Hours). Examines the development, procedures, economic functions, and responsibilities of advertising. Communication in a Digital Age. (3 Hours). MKTG6222. . This role is integral in the launch of programs for all assigned colleges. Opens New Window Presents a variety of methods for interview preparation. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Special Topics in Communication Studies. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Television Field Production. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Arguing Human Rights. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Research in Communication Studies. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Analyzes case studies and teaches how to improve the quality of communication in an organization. Gaining Customer Insight. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. myNortheastern Opens New Window, Privacy Policy Northeastern University. COMM6500. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Office of the Dean. (4 Hours). Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. COMM2900. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Requires students to apply their learning about the fundamentals of marketing in a term project. (4 Hours), COMM6501. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Offers elective credit for courses taken at other academic institutions. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. (4 Hours). MKTG6286. (4 Hours). COMM3501. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Marketing and Selling Innovation. May be repeated without limit. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. (3 Hours). Opens New Window. Critical Creative Practice. COMM3308. Does not count as credit for business majors. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. COMM3912. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. (4 Hours). Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Introduces students to the College of Arts, Media and Design. MKTG6320. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. archives@northeastern.edu Send Feedback or Report a Problem Also examines contemporary issues in marketing that can affect organizational success. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Internship in Communication. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? COMM1000. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. MKTG4220. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. COMM2131. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework.